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We’ll show you how to eliminate sales friction and scale your sales with Tecalis Customer Hub. ","image_2":{"localFile":{"publicURL":"/static/74866b74e9ef4a643d2476c34d90c694/Digital_Enterprise_Show_EN_a43a54b5b3.png"}}},"id":"Blog-posts_432","name":"Digital Enterprise Show and the end of commercial friction","url":"goodbye-to-commercial-friction-des-2026","creation_datetime":"15 June 2026","published_at":"16 June 2026","creation_date":null,"modification_date":null,"photo_2":{"name":"Digital_Enterprise_Show_EN.png","alternativeText":"","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","images":{"fallback":{"src":"/static/74866b74e9ef4a643d2476c34d90c694/80ad6/Digital_Enterprise_Show_EN_a43a54b5b3.webp","srcSet":"/static/74866b74e9ef4a643d2476c34d90c694/dab6e/Digital_Enterprise_Show_EN_a43a54b5b3.webp 350w,\n/static/74866b74e9ef4a643d2476c34d90c694/d2e75/Digital_Enterprise_Show_EN_a43a54b5b3.webp 512w,\n/static/74866b74e9ef4a643d2476c34d90c694/19831/Digital_Enterprise_Show_EN_a43a54b5b3.webp 520w,\n/static/74866b74e9ef4a643d2476c34d90c694/5ad9c/Digital_Enterprise_Show_EN_a43a54b5b3.webp 636w,\n/static/74866b74e9ef4a643d2476c34d90c694/f0e0f/Digital_Enterprise_Show_EN_a43a54b5b3.webp 704w,\n/static/74866b74e9ef4a643d2476c34d90c694/29688/Digital_Enterprise_Show_EN_a43a54b5b3.webp 928w,\n/static/74866b74e9ef4a643d2476c34d90c694/c8ce3/Digital_Enterprise_Show_EN_a43a54b5b3.webp 972w,\n/static/74866b74e9ef4a643d2476c34d90c694/80ad6/Digital_Enterprise_Show_EN_a43a54b5b3.webp 1136w","sizes":"(max-width: 768px) 50vw, 972px"},"sources":[]},"width":1136,"height":590}}}},"content":[{"id":4636,"text":"<p><span style=\"font-weight: 400;\">Digital Enterprise Show (DES) 2026 has wrapped up in M&aacute;laga, cementing its status as the </span><strong>premier international event for digital transformation.</strong><span style=\"font-weight: 400;\"> Over three days, this dynamic gathering brought together more than</span><strong> 15,000 </strong><strong><em>C-level</em></strong><strong> professionals and 400 tech companies </strong><span style=\"font-weight: 400;\">to discuss the latest trends in </span><strong>AI, cybersecurity, cloud, data, and automation. </strong><span style=\"font-weight: 400;\">It was the ideal setting to discover advanced solutions, exchange knowledge with industry leaders, and generate new business opportunities.</span></p>\n<p><span style=\"font-weight: 400;\">Through the Digital Business World Congress, the event offered a valuable combination of strategic knowledge and practical application aimed at </span><strong>defining real growth strategies. </strong><span style=\"font-weight: 400;\">This approach has allowed us to confirm firsthand something we at Tecalis have been noting for some time: </span><strong>digitalization is no longer just about adopting technological tools, but about unifying them so they truly generate business.</strong><span style=\"font-weight: 400;\"> Following the conclusion of this successful edition, we&rsquo;ll take a detailed look at how the entire day unfolded, analyzing </span><strong>key trends</strong><span style=\"font-weight: 400;\">, the success of </span><strong>Javier Novoa&rsquo;s presentation</strong><span style=\"font-weight: 400;\">, and the significant impact of </span><strong>our modular platform, Tecalis Customer Hub. </strong></p>","strapi_component":"blog.content-rich-text"},{"id":1131,"name":null,"description":"<p><strong>Discover how we automate sales with Tecalis Customer Hub</strong></p>","button":"Request a demo","url":"https://www.tecalis.com/request-demo","blank":true,"image":null,"strapi_component":"blog.cta"},{"id":4637,"text":"<h2><strong>10 Key Trends We Take Away from DES 2026</strong></h2>\n<p><span style=\"font-weight: 400;\">Attending the presentations at the Digital Business World Congress and listening to leaders from companies like Microsoft and the World Bank has allowed us to take the pulse of the global tech landscape. Beyond our own solutions, this edition leaves us with </span><strong>ten major strategic takeaways </strong><span style=\"font-weight: 400;\">that are redefining the market:&nbsp;&nbsp;</span></p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The Real Impact of AI: </strong><span style=\"font-weight: 400;\">As </span><strong>Randi Zuckerberg </strong><span style=\"font-weight: 400;\">noted, artificial intelligence has moved beyond being an experiment to become the primary driver of business growth.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\"Machines Learn, People Lead\": </strong><span style=\"font-weight: 400;\">Automation takes on repetitive tasks and data processing, allowing human talent to focus on leadership and strategy.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The Quantum Computing Leap: </strong><span style=\"font-weight: 400;\">Although still in its infancy, quantum computing is being positioned in forums as the next major technological disruptor at the European level.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The Evolution of MarTech: </strong><span style=\"font-weight: 400;\">MarTech tools are increasingly converging with sales teams, eliminating operational silos.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cybersecurity as a Strategic Pillar: </strong><span style=\"font-weight: 400;\">It is no longer just an IT shield; protecting operations is the non-negotiable foundation for building corporate trust.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Leadership and Digital Talent: </strong><span style=\"font-weight: 400;\">Retaining talent and adapting C-level executives to highly automated environments is the new major corporate challenge.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cloud and Data at the Center: </strong><span style=\"font-weight: 400;\">Cloud architectures and advanced data analytics remain the minimum requirement for scaling exponential businesses.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sovereign digital identity: </strong><span style=\"font-weight: 400;\">There is a growing need to establish secure verification models that can be reused across multiple applications and corporate processes.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>New \"Phygital\" models: </strong><span style=\"font-weight: 400;\">The boundary between the physical and digital worlds is blurring thanks to immersive experiences and self-service terminals.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The End of Friction: </strong><span style=\"font-weight: 400;\">The market demands that the </span><em><span style=\"font-weight: 400;\">customer journey </span></em><span style=\"font-weight: 400;\">be simplified as much as possible, reducing response times and unifying platforms to prevent customer churn.</span></li>\n</ol>\n<p><strong><span style=\"font-weight: 400;\">These global trends confirm that business success no longer depends on the number of technological tools adopted in isolation. The true competitive advantage lies in </span>intelligently orchestrating all these innovations to generate agile and sustained growth. </strong></p>","strapi_component":"blog.content-rich-text"},{"id":994,"title":null,"alt":"Attendees networking at the Tecalis booth during the Digital Enterprise Show (DES).","figcaption":null,"link":null,"blank":null,"image":{"id":5260,"name":"Digital Enterprise Show_interior_1.png","hash":"Digital_Enterprise_Show_interior_1_aa1d7fda67","sha256":null,"ext":".png","mime":"image/png","size":851.39,"url":"/uploads/Digital_Enterprise_Show_interior_1_aa1d7fda67.png","provider":"local","provider_metadata":null,"created_at":"2026-06-16T09:37:40.000Z","updated_at":"2026-06-16T09:37:40.000Z","alternativeText":"","caption":"","width":954,"height":525,"formats":{"thumbnail":{"name":"thumbnail_Digital Enterprise Show_interior_1.png","hash":"thumbnail_Digital_Enterprise_Show_interior_1_aa1d7fda67","ext":".png","mime":"image/png","width":245,"height":135,"size":96.89,"path":null,"url":"/uploads/thumbnail_Digital_Enterprise_Show_interior_1_aa1d7fda67.png"},"medium":{"name":"medium_Digital Enterprise Show_interior_1.png","hash":"medium_Digital_Enterprise_Show_interior_1_aa1d7fda67","ext":".png","mime":"image/png","width":750,"height":413,"size":795.12,"path":null,"url":"/uploads/medium_Digital_Enterprise_Show_interior_1_aa1d7fda67.png"},"small":{"name":"small_Digital Enterprise Show_interior_1.png","hash":"small_Digital_Enterprise_Show_interior_1_aa1d7fda67","ext":".png","mime":"image/png","width":500,"height":275,"size":368.72,"path":null,"url":"/uploads/small_Digital_Enterprise_Show_interior_1_aa1d7fda67.png"}},"previewUrl":null,"localFile___NODE":"e48a89e3-251f-5c6a-bc40-b14b69aefa6d"},"strapi_component":"blog.image"},{"id":4638,"text":"<h2><strong>At the Forefront of Technology: Our Experience with the DES</strong></h2>\n<p><span style=\"font-weight: 400;\">If one thing has become clear in this edition, it is that the market is advancing at breakneck speed. These disruptive and exponential solutions already constitute the non-negotiable core of European competitiveness. The current challenge is not </span><strong>when to implement them, but how to leverage them to redefine business models in the face of a hyper-connected consumer</strong><span style=\"font-weight: 400;\">.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Participating in this event was an exceptional opportunity for high-level networking with industry leaders. Our modular, API-first technology solution was received with great enthusiasm. Among many other things, attendees saw how </span><a href=\"https://www.tecalis.com/products/identity-verification\" target=\"_blank\" rel=\"noopener\"><strong>Tecalis Identity</strong></a><span style=\"font-weight: 400;\"> optimizes KYC and how </span><strong>eIDAS </strong><span style=\"font-weight: 400;\">transforms slow processes into agile and secure transactions.</span></p>\n<p><strong><span style=\"font-weight: 400;\">This combination of agility and regulatory compliance sparked enormous interest among attendees. Without a doubt, it was the perfect prelude to introducing our highly anticipated </span>presentation on commercial optimization in the sales funnel.</strong></p>","strapi_component":"blog.content-rich-text"},{"id":132,"text":"<p><span style=\"font-weight: 400;\">The key to maximizing the return on business digitalization lies in optimizing the sales closing process. Integrating </span><strong>technological agility and regulatory compliance without creating commercial friction </strong><span style=\"font-weight: 400;\">can drastically reduce abandonment rates, making the user experience the biggest driver of final conversion. </span></p>","color":"default","strapi_component":"blog.callout"},{"id":4639,"text":"<h2><strong>\"From Lead to Customer Without Friction\" : We analyze Javier Novoa&rsquo;s successful talk</strong></h2>\n<p><span style=\"font-weight: 400;\">One of the highlights of our participation took place on June 9 at noon in the </span><strong>Blue Innovation Theater</strong><span style=\"font-weight: 400;\">. There, our </span><strong>Head of Sales, </strong><a href=\"https://www.linkedin.com/in/javiernovoarincon/\" target=\"_blank\" rel=\"noopener\"><strong>Javier Novoa</strong></a><span style=\"font-weight: 400;\">, delivered a presentation addressing one of the biggest headaches for today&rsquo;s businesses: </span><strong>lost sales at the final step.&nbsp;</strong></p>\n<p><span style=\"font-weight: 400;\">In his presentation, he highlighted a market reality we cannot ignore: </span><strong>the cost of customer acquisition has risen by a staggering 60% over the past five years. </strong><span style=\"font-weight: 400;\">However, the truly critical statistic is that</span><strong> 72% of drop-offs occur precisely during the sign-up process or while making a purchase.</strong><span style=\"font-weight: 400;\"> The conclusion was clear: focusing all efforts on attracting customers is no longer enough; companies must focus on customer activation and on offering a flawless user experience at the end of the </span><em><span style=\"font-weight: 400;\">Customer Journey</span></em><span style=\"font-weight: 400;\">.</span></p>\n<p><strong><span style=\"font-weight: 400;\">To combat these conversion &ldquo;killers&rdquo; caused by endless forms and manual processes, Javier outlined</span> 5 hidden tools to boost conversion<span style=\"font-weight: 400;\">:</span></strong></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>AI-powered </strong><a href=\"https://www.tecalis.com/blog/identity-verification-kyc-aml\" target=\"_blank\" rel=\"noopener\"><strong>Identity Verification</strong></a><strong> (KYC): </strong><span style=\"font-weight: 400;\">Say goodbye to the classic &ldquo;send me a photocopy.&rdquo; We&rsquo;re talking about real-time biometric identification that offers zero friction for the user and completely mitigates fraud.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Automated </strong><span style=\"font-weight: 400;\">Data</span><strong> Extraction (</strong><a href=\"https://www.tecalis.com/blog/ocr-optical-character-recognition-what-is-best-free-systems-users-business-text-online\" target=\"_blank\" rel=\"noopener\"><strong>OCR</strong></a><strong>): </strong><span style=\"font-weight: 400;\">Intelligent systems that read data from documents in seconds, avoiding rejections due to poor image quality or typos from manual entry.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https://www.tecalis.com/blog/credit-score-banking-scoring-check-bank-what-is-loan-types-improve\" target=\"_blank\" rel=\"noopener\"><strong>Automated Credit Scoring</strong></a><strong>: </strong><span style=\"font-weight: 400;\">The ability to analyze a potential customer&rsquo;s creditworthiness in milliseconds to make real-time business decisions.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Electronic signature (</strong><a href=\"https://www.tecalis.com/blog/eidas-electronic-identification-trust-services\" target=\"_blank\" rel=\"noopener\"><strong>eIDAS</strong></a><strong>): </strong><span style=\"font-weight: 400;\">A technology that reduces the sales cycle from days to minutes, closing contracts with full European legal validity in a single click from any device.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>BSS Systems and Unattended Kiosks (Phygital): </strong><span style=\"font-weight: 400;\">Total control over unattended sales channels, maximizing operational efficiency both physically and digitally.</span></li>\n</ul>\n<p><strong><span style=\"font-weight: 400;\">The impact of integrating this suite of tools is profound. During the session, it was demonstrated how these advanced solutions <strong>reduce <em>onboarding</em> time to less than 3 minutes, increase final conversion by over 40%, and reduce the risk of fraud to literally 0%</strong></span></strong></p>","strapi_component":"blog.content-rich-text"},{"id":1132,"name":null,"description":"<p><strong>Learn more about how to align your Marketing and Sales teams to boost your conversion rate</strong></p>","button":"Get a recording of this webinar","url":"https://www.tecalis.com/es/webinars/marketing-ventas-herramientas-conversion-roles","blank":true,"image":null,"strapi_component":"blog.cta"},{"id":4640,"text":"<h2><strong>Tecalis Customer Hub: What We Presented</strong></h2>\n<p><span style=\"font-weight: 400;\">During the session, we highlighted the capabilities of </span><a href=\"https://www.tecalis.com/products/customer-hub-sales\" target=\"_blank\" rel=\"noopener\"><strong>Tecalis Customer Hub </strong></a><span style=\"font-weight: 400;\">for sectors such as </span><strong>energy, telecommunications, and services. </strong><span style=\"font-weight: 400;\">This modular platform is designed to address one of the most complex challenges in today&rsquo;s market: the absolute and centralized control of complex, multifaceted sales channels.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Built on an API-first architecture, this hub enables </span><strong>the unification of all sales operations without the need to replace or alter the company&rsquo;s existing systems</strong><span style=\"font-weight: 400;\">. Thanks to this approach, organizations can empower their distribution networks and proprietary channels, transforming the complexity of agent management into a direct growth engine.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Below, we highlight its </span><strong>key operational features </strong><span style=\"font-weight: 400;\">for the business:&nbsp;</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Unified sales network management: </strong><span style=\"font-weight: 400;\">Complete centralization of distributors, branches, and proprietary sales channels under a single clear and intuitive interface.&nbsp;</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Commission and catalog automation: </strong><span style=\"font-weight: 400;\">Real-time management and updating of sales rates alongside smart, automated settlement for the sales force.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Self-service provisioning: </strong><span style=\"font-weight: 400;\">Complete elimination of operational bottlenecks through automated workflows that drastically accelerate the service delivery process.&nbsp;</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Predictive prioritization: </strong><span style=\"font-weight: 400;\">Intelligent optimization of sales leads to reduce sales cycles and maximize customer activation rates.</span></li>\n</ul>\n<p><strong><span style=\"font-weight: 400;\">As </span><a href=\"https://www.linkedin.com/in/raul-louzao/\" target=\"_blank\" rel=\"noopener\">Ra&uacute;l Louzao</a><span style=\"font-weight: 400;\">, Head of Global Partnerships at Tecalis, highlights</span><em><span style=\"font-weight: 400;\">: \"The true value of Tecalis Customer Hub lies in its </span></em><em>ability to </em><em><span style=\"font-weight: 400;\">naturally</span></em><em> orchestrate fragmented sales environments</em><em><span style=\"font-weight: 400;\">. By integrating agents, catalogs, and commissions into a 100% autonomous workflow, we eliminate classic operational barriers and enable our clients to </span></em><em>scale their revenue immediately and without technical dependencies.\" </em></strong></p>","strapi_component":"blog.content-rich-text"},{"id":1012,"title":null,"alt":"Talk by Javier Novoa at DES: From Lead to Customer Without Friction.","figcaption":null,"link":null,"blank":null,"image":{"id":5261,"name":"Digital Enterprise Show_interior_2.png","hash":"Digital_Enterprise_Show_interior_2_7deb901808","sha256":null,"ext":".png","mime":"image/png","size":1523.1,"url":"/uploads/Digital_Enterprise_Show_interior_2_7deb901808.png","provider":"local","provider_metadata":null,"created_at":"2026-06-16T09:42:28.000Z","updated_at":"2026-06-16T09:42:28.000Z","alternativeText":"","caption":"","width":1272,"height":700,"formats":{"thumbnail":{"name":"thumbnail_Digital Enterprise Show_interior_2.png","hash":"thumbnail_Digital_Enterprise_Show_interior_2_7deb901808","ext":".png","mime":"image/png","width":245,"height":135,"size":101.83,"path":null,"url":"/uploads/thumbnail_Digital_Enterprise_Show_interior_2_7deb901808.png"},"large":{"name":"large_Digital Enterprise Show_interior_2.png","hash":"large_Digital_Enterprise_Show_interior_2_7deb901808","ext":".png","mime":"image/png","width":1000,"height":550,"size":1505.38,"path":null,"url":"/uploads/large_Digital_Enterprise_Show_interior_2_7deb901808.png"},"medium":{"name":"medium_Digital Enterprise Show_interior_2.png","hash":"medium_Digital_Enterprise_Show_interior_2_7deb901808","ext":".png","mime":"image/png","width":750,"height":413,"size":868.96,"path":null,"url":"/uploads/medium_Digital_Enterprise_Show_interior_2_7deb901808.png"},"small":{"name":"small_Digital Enterprise Show_interior_2.png","hash":"small_Digital_Enterprise_Show_interior_2_7deb901808","ext":".png","mime":"image/png","width":500,"height":275,"size":397.4,"path":null,"url":"/uploads/small_Digital_Enterprise_Show_interior_2_7deb901808.png"}},"previewUrl":null,"localFile___NODE":"e4641dff-e68b-5787-be49-c093df3e559f"},"strapi_component":"blog.image"},{"id":4641,"text":"<h2><strong>Interactive kiosks and the \"Phygital\" experience that captivated attendees</strong></h2>\n<p><span style=\"font-weight: 400;\">Finally, we are revolutionizing the in-person experience by bringing the true </span><strong>\"phygital\" </strong><span style=\"font-weight: 400;\">concept to the public through live demonstrations of our </span><strong>self-service kiosks</strong><span style=\"font-weight: 400;\">. In a market where traditional physical channels often suffer from operational inefficiencies or risks of </span><a href=\"https://www.tecalis.com/blog/identity-theft-bank-crime-usurpation-penalty-digital-types-what-is-risk-internet-theft-accounts-spoofing\" target=\"_blank\" rel=\"noopener\"><strong>identity theft</strong></a><span style=\"font-weight: 400;\"> and fraud due to the lack of constant human supervision, these interactive self-service terminals stand out as the </span><strong>ultimate solution for providing secure sales 24 hours a day, 7 days a week</strong><span style=\"font-weight: 400;\">, without the need for permanent on-site staff at the point of sale. Professionals who attended the conference were able to see firsthand how it is possible </span><strong>to completely eliminate friction for the end user while shielding corporate operations </strong><span style=\"font-weight: 400;\">from any attempt at digital tampering or synthetic attacks.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">During the event, attendees experienced an </span><strong>autonomous, guided, and incredibly fast workflow </strong><span style=\"font-weight: 400;\">that unifies user biometric verification, smart document scanning, the legal signing of contracts, and, finally, the instant issuance of cards or delivery of physical products into a single device. Beyond the technical robustness of the demonstration, the true value lay in the empirical data we shared with the industry, which validates the success of this technology in real-world commercial environments. By automating the onboarding process at in-person channels, we have seen a</span><strong> 78% reduction in user wait times and a 62% decrease in physical queues in </strong><span style=\"font-weight: 400;\">stores, maximizing the profitability of retail space and radically transforming the customer experience.&nbsp;</span></p>\n<p><strong><span style=\"font-weight: 400;\">Below, we detail the </span>internal digital infrastructure <span style=\"font-weight: 400;\">that supports these autonomous terminals, enabling the expansion of business capabilities in physical channels: </span></strong></p>","strapi_component":"blog.content-rich-text"},{"id":27,"table":"<table style=\"border-collapse: collapse; width: 100%; height: 132px;\" border=\"1\">\n<thead>\n<tr style=\"height: 22px;\">\n<th style=\"width: 32.0356%; height: 22px;\" scope=\"col\"><strong>Integrated Technological Capabilities</strong></th>\n<th style=\"width: 32.0356%; height: 22px;\" scope=\"col\"><strong>Practical Application at the Terminal </strong></th>\n<th style=\"width: 32.0369%; height: 22px;\" scope=\"col\"><strong>Hidden Business Advantage</strong></th>\n</tr>\n</thead>\n<tbody>\n<tr style=\"height: 44px;\">\n<td style=\"width: 32.0356%; height: 44px;\"><span style=\"font-weight: 400;\">eIDAS Validation Engine</span></td>\n<td style=\"width: 32.0356%; height: 44px;\"><span style=\"font-weight: 400;\">Generation and validation of digital certificates at the time of signing.</span></td>\n<td style=\"width: 32.0369%; height: 44px;\"><span style=\"font-weight: 400;\">Provides full European legal backing for every contract signed via self-service. </span></td>\n</tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">Smart Reading with OCR</span></td>\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">Automated data extraction from the scanned ID document. </span></td>\n<td style=\"width: 32.0369%; height: 22px;\"><span style=\"font-weight: 400;\">Eliminates typographical errors in the CRM caused by manual user transcription. </span></td>\n</tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">Biometric facial validation</span></td>\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">Real-time comparison of the user&rsquo;s face with their official ID.</span></td>\n<td style=\"width: 32.0369%; height: 22px;\"><span style=\"font-weight: 400;\">Mitigates the risk of identity theft and fraud through synthetic attacks</span></td>\n</tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">API-First connection to the BSS</span></td>\n<td style=\"width: 32.0356%; height: 22px;\"><span style=\"font-weight: 400;\">Immediate cloud synchronization with the central product catalog. </span></td>\n<td style=\"width: 32.0369%; height: 22px;\"><span style=\"font-weight: 400;\">Allows you to update rates or launch offers across the entire physical network simultaneously.</span></td>\n</tr>\n</tbody>\n</table>","strapi_component":"blog.table"},{"id":4642,"text":"<h2><strong>Were you unable to join us in M&aacute;laga?</strong></h2>\n<p><strong><span style=\"font-weight: 400;\">If you missed the event or didn&rsquo;t have time to stop by our booth to see the platform in action, don&rsquo;t worry. We&rsquo;ve compiled all the latest features, activation workflows, and real-world success stories (such as Rentik, Telef&oacute;nica, and MasOrange) in our new visual and interactive brochure.</span></strong></p>","strapi_component":"blog.content-rich-text"},{"id":1133,"name":null,"description":"<p><strong>Download it or let us analyze your sales network&rsquo;s needs in real time</strong></p>","button":"Contact one of our experts","url":"https://meetings.hubspot.com/javier-novoa?","blank":true,"image":null,"strapi_component":"blog.cta"},{"id":4643,"text":"<p><strong>We continue working to ensure your company&rsquo;s growth is fast, secure, and, above all, free of technical barriers. See you at the next edition</strong></p>","strapi_component":"blog.content-rich-text"}],"blog_categories":[{"id":23,"name":"Digital Transformation","url":"digital-transformation"},{"id":41,"name":"Sales Processes","url":"sales-processes"},{"id":12,"name":"User experience","url":"user-experience"}],"reading_time":"Reading time: 5 minutes."},"site":{"siteMetadata":{"title":"Tecalis","twitterHandle":"Tecalis"}}},"pageContext":{"id":"Blog-posts_432","title":"Digital Enterprise Show and the end of commercial friction","langKey":"en","location":"https://tecalis.com/blog/goodbye-to-commercial-friction-des-2026","dateFormat":"MMMM D, YYYY","translates":{"en":"/blog/goodbye-to-commercial-friction-des-2026","es":"/es/blog/adios-friccion-comercial-des-2026"},"images":{"e48a89e3-251f-5c6a-bc40-b14b69aefa6d":{"data":{"image":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/33496802ecd4a46cd1f383b52759e491/59ffd/Digital_Enterprise_Show_interior_1_aa1d7fda67.webp","srcSet":"/static/33496802ecd4a46cd1f383b52759e491/7b6bd/Digital_Enterprise_Show_interior_1_aa1d7fda67.webp 350w,\n/static/33496802ecd4a46cd1f383b52759e491/aa5f2/Digital_Enterprise_Show_interior_1_aa1d7fda67.webp 512w,\n/static/33496802ecd4a46cd1f383b52759e491/806ca/Digital_Enterprise_Show_interior_1_aa1d7fda67.webp 520w,\n/static/33496802ecd4a46cd1f383b52759e491/59ffd/Digital_Enterprise_Show_interior_1_aa1d7fda67.webp 572w","sizes":"(min-width: 572px) 572px, 100vw"},"sources":[]},"width":572,"height":315}}}}},"e4641dff-e68b-5787-be49-c093df3e559f":{"data":{"image":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/f9a8d4a5a66111368bfa98264b271e75/59ffd/Digital_Enterprise_Show_interior_2_7deb901808.webp","srcSet":"/static/f9a8d4a5a66111368bfa98264b271e75/7b6bd/Digital_Enterprise_Show_interior_2_7deb901808.webp 350w,\n/static/f9a8d4a5a66111368bfa98264b271e75/aa5f2/Digital_Enterprise_Show_interior_2_7deb901808.webp 512w,\n/static/f9a8d4a5a66111368bfa98264b271e75/806ca/Digital_Enterprise_Show_interior_2_7deb901808.webp 520w,\n/static/f9a8d4a5a66111368bfa98264b271e75/59ffd/Digital_Enterprise_Show_interior_2_7deb901808.webp 572w","sizes":"(min-width: 572px) 572px, 100vw"},"sources":[]},"width":572,"height":315}}}}}},"advertisements":{},"advertisementsForms":{},"ctas":{},"videos":{},"cookies":true}},
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