Vodafone WAS: Customer Hub driving alternative and wholesale channels

Vodafone is the largest pan-European and African telecommunications company, providing services to more than 300 million customers in 17 countries, and has mobile network agreements in 43 more. As a leader in the Internet of Things (IoT), it connects more than 160 million devices and platforms. 

With around 15 million customers in Spain, Vodafone is completing the 5G deployment to reach 82% of the population and 2,700 municipalities recently. The company has a clear commitment to customer service and the provision of quality services.

Aware of the complexity of the market and the recent and constant changes (due to the emergence of new players and very different types of offerings), Vodafone decided to take action to improve its operational management of the market and all commercial and customer-related operations.

With a great opportunity in the alternative channels, especially in large and medium-sized wholesalers, they decided to implement new tools to work through this area and boost the way they were already operating in this segment to gain market share in online, telesales and face-to-face channels.

Tecalis designed and implemented a comprehensive channel management and commercial operations system based on Tecalis Customer Hub (CH) for Vodafone Spain, which was named Vodafone WAS and is used by the sales network and business teams as a single global tool. 

This tool currently drives results in terms of channel opening and automated sales, highlighting areas such as integrated channel management, sales and commissioning, product self-activation, logistics management, security and compliance.

After more than 15 years accompanying the main players in the telco sector, we are the technological partner of reference for the telecommunications sector in our country, and we are perceived as a reliable partner at international level.

Betting on the best BSS and marketing systems, together with all the associated tools to sell more and new products and services, is determinant for success, now possible with the best technology combining SaaS innovation and custom development with the implementation of advanced RegTech and AI/RPA functionalities.