Tecalis will launch its new corporate branding on February 16. A change that maintains the essence of the company’s history, but also showcases its renewed values and growth experienced in the last few years.
The change of the logo and the graphic ecosystem that define the platform, its products and visual elements is accompanied by the expansion into new markets and the closing of large-scale projects. This affects the company everywhere it operates and cuts across its diverse digital product range.
This rebranding also seeks to create a renewed design system that improves the flexibility of the elements to prioritize resources, to get better time-to-market in multi-brand integration processes and to give Tecalis channels the capacity to make audiovisual content changes in less time.
"2022 was a year of great opportunities and growth for Tecalis in which we have managed to consolidate our position as a RegTech benchmark in the industry. The work of our team has been widely recognized by prestigious organizations and institutions and has obtained the motivating applause of our customers and strategic partners.
The dynamism that has always characterized us is evident, and the last few years have involved a process of internal transformation that has resulted in a business with agile, flexible and committed teams.
In 2023, we want to take a big leap forward and renew the way we present ourselves to the world, adapting our visual and brand proposal to the current feel and nature of the company. We approach projects and our products from an innovative perspective and with an eye on the immediate future and the trends of each industry.
Our digital ecosystem is transforming the reality of thousands of users and the businesses they patronize every day thanks to trusted e-services. User identification and authentication, electronic signature and notifications, and AI-based automation systems have been merged into a single platform capable of solving the most pressing use cases for businesses of any nature and characteristics.
As of today, Tecalis has a new identity. An updated approach that better reflects the way we accompany our customers on the road to growth.
This progressive change in stages will be implemented over several weeks in our brand standards (logo, typographies, graphics, shapes, colors...), our platform and range of digital products and our web ecosystem. Keeping much of the visual and geometric elements that have characterized our identity, we evolve our design system and marketing and communication pieces to unite them to the rhythm of our growth and product.
I thank all our teams, partners and customers for joining us on this shared journey of change, strength and future."
Isidoro Martínez Soñora, CEO Tecalis
On the other hand, this transformation allows our partners to have greater facilities to insert Tecalis elements in their channels, as well as to enable a more versatile system in the dashboards for brand adaptations that are made to customers who have integrated the company's products through API or webservice.
Tecalis will roll out its new corporate branding gradually and in phases to ensure a smooth and frictionless transition for the millions of users who interact with its platforms.